Red Siren, an upscale lifestyle boutique, will have a pop-up shop in the Elmwood Village.
A pop-up shop is a temporary retail space that can be used to create excitement about an existing brand, or to test the market for a future, permanent retail store. It has yet to be determined how long the store will remain open.
The second Red Siren store will pop up in the former Hero Certified Burgers at 976 Elmwood Ave., on the corner of Bidwell Parkway, and is expected to open in May. The store will carry men's and women's lines of clothing, such as Johnnie-O for Men and Gretchen Scott, as well as Red Siren's custom Buffalo merchandise.
One of four stores in the Shops at HarborCenter, Red Siren is owned by Sharon Randaccio.