Some consumers in Virginia are crossing Wegmans off their shopping lists.
Unhappy shoppers are asking the Rochester-based grocer to remove Trump Winery products from its shelves or face a boycott.
About 300 members of the National Organization for Women in Virginia have lobbied the store chain to pull the Trump-branded wines. The non-profit women's rights organization has been vocal about its opposition to President Trump. NOW president Terry O'Neill vowed she "personally will not shop" at Wegmans as long as the Trump products stay in place, according to the Washington Post.
The wines in question are only sold in Wegmans' 10 Virginia stores.
Wegmans spokeswoman Jo Natale said the company has carried wines from the former Kluge Estate Winery and Vineyard since 2008, before it was owned by Trump. He bought the winery in 2011 for $6.2 million. The Virginia Wegmans stores carry 237 different wines from 58 Virginia wineries, in keeping with its mission to partner with local producers, Natale said.
Wegmans' role as a retailer is to offer choice to its consumers, Natale said, and it has no plans to stop carrying the five Trump wines.
"How a product performs is our single measure for what stays on our shelves and what goes," Natale said. "Individual shoppers who feel strongly about an issue can demonstrate their convictions by refusing to buy a product. When enough people do the same, and sales of a product drop precipitously, we stop selling that product in favor of one that's in greater demand."