I've always gotten a kick out of the names companies give to nail polish and paint colors. I love the visuals that pop in my head when I come across a nail lacquer called Snazzy Hound (MAC, its creator, describes the color as a mid-tone gray) or a paint named Swimming (an aquatic blue, of course, from Sherwin-Williams). But since paint companies and trend forecasters are coming up with the hot colors in decor for the coming months, let's first focus on paint colors (and then take a look ahead at spring fashion).
A few recent picks for some on-trend colors:
Poised Taupe. This is Sherwin-Williams' pick for its 2017 Color of the Year. “Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level. Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking,” said Sue Wadden, director of color marketing for Sherwin-Williams, in a release.
That's not all, this week the company also highlighted another color it's excited about: Mature Grape. Don't you love the name? The "moody and dramatic purple" joins Poised Taupe as part of the Noir palette included in “colormix 2017: The Sherwin-Williams Color Forecast.”
Violet Verbena. This is PPG Paints pick for 2017. The company describes the color as "a grayed-off, moody purple with a chameleon-like presence."
Which leads us to another purple ...
Shadow. Earlier this month, Benjamin Moore announced this "rich, royal amethyst" as its Color of the Year 2017 – and also released its Color Trends 2017 report that listed this and 22 other colors such as Dinner Party (a deep red), Stormy Monday (a gray), Guacamole and Grandfather Clock Brown.
“Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a ‘past’, yet it can also make a contemporary, color-confident statement,” said Ellen O’Neill, Benjamin Moore Creative Director, in a press release. "Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”
It's not always a Color of the Year. Donald Kaufman, whom Architectural Digest calls "color guru to top designers and architects" releases a Color of the Month on the website donaldkaufmancolor.com. For October, it's Dusty Grape - a purple-blue. The monthly picks, according to the website, are "inspired by new discoveries and possibilities."
As for color trends on the runway, Pantone, the global color authority, in September released its Spring 2017 Fashion Color Report, during New York Fashion Week. According to its color experts, things are looking bright.
"One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, in the report.
“Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.”
I feel I must mention one of the other colors in the Pantone report: Niagara.