The Bon-Ton now allows customers to buy merchandise online and pick it up in store.
Shoppers on BonTon.com can now see availability in stores and select whether they want to pick up purchased items at a retail location or have them delivered.
If they choose the ship-to-store option, customers then choose the location where the item will be shipped.
There is no shipping cost.
The service is available for all seven of the company’s websites. The company operates Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers in addition to the Bon-Ton.
Bon-Ton has five stores in Western New York.
It operates stand-alone stores at 1706 Sheridan Drive in Tonawanda and in Lockport at 5737 S. Transit Road as well as stores in the Southgate Plaza, in the Eastern Hills and McKinley malls and attached to the former Summit Park Mall.
The company tested the program in Milwaukee before rolling it out nationally.
Most major retailers, such as JC Penney, Kohl’s and Macy’s, already offer such programs.
The Bon-Ton is headquartered in York, Pa., and has 267 stores in 26 states.