Fleet Feet Sports is challenging Buffalo to lose a ton of weight.
The athletic apparel and shoe store will start a 12-week Ton of Fun Weight Loss Challenge next month.
Participants will work on their own to lose the weight, but Fleet Feet will provide support, encouragement and resources along the way, including weekly eNewsletters full of nutrition tips, tricks and motivation; a closed Facebook group for support and encouragement; nutritional talks from a clinical dietitian; and prizes for those who stick with the program.
Those who participate will receive a $25 store voucher for completing eight weekly weigh-ins and another $25 voucher if they lose at least 5 percent of their body weight by Dec. 3.
The challenge starts Sept. 10.
Those interested are welcome to attend a free informational session at 7:15 p.m. Wednesday or Sept. 7 at Fleet Feet Sports, 2290 Delaware Ave. or visit fleetfeetbuffalo.com to learn more.