A National Shooting Sports Foundation report released last year revealed that "a significant proportion of first-time buyers are women" and that 5.3 million women nationally participated in target shooting in 2013, a 39 percent increase over a decade.
But, who are they? How many women have guns compared to men in the U.S.? And what types of firearms do women prefer?
The report showed gun owning women tended to be college-educated working, white, married women. A little more than half had children, according to the study.
The NSSF and other reports say that more women are seeking to become gun owners, primarily for protection for themselves and their families.
It's becoming big business, with new businesses springing up to cater to the needs of female gun-owners.
Here's a recent CNN Money story on the topic:
The Internet can be a go-to place for prospective women gun owners.
At thewellarmedwoman.com, for instance, tips on guns aren't the only things offered.
Holsters, purses, cleaning supplies and jewelry are a few of the products you'll find along with forums for female gun owners, training opportunities, courses and other news.
It does also offer a list of the "Top 10 guns women buy," based on the company's holster sales.
They are, in order:
1. Smith & Wesson Shield 9mm
2. Sig Sauer P238 - .380
3. Glock 43 - 9mm
4. Glock 42 - .380
5. Springfield XDs - 9mm
6. Ruger LCP - .380
7. Ruger LC9s - 9mm
8. Smith & Wesson Bodyguard .380
9. Glock 26 - 9mm
10. Sig Sauer P938 - 9mm
Chris Cox, the executive director of the NRA Institute for Legislative Action, began his nearly four minutes of remarks at Tuesday night's Republican National Convention in Cleveland painting the picture of a woman whose home is invaded by a ex-convict while she's there alone with her children.
"She'll dial 9-1-1, and pray," Cox said. "The question is should she be able to defend herself with a firearm in her own home? Of course."
Cox said that despite the growing gun ownership in the nation, even by women, the Second Amendment is under siege in the U.S. Supreme Court and by Democratic candidate Hillary Clinton.
"For the past 30 years, she hasn't taken a walk, a nap or a bathroom break without a good guy with a gun there to protect her," Cox said of Clinton. "So it's easy for her to dismiss a right that she will never have to use. But for the rest of us, the choice to own a firearm is ours to make."
Clinton's platform calls for more gun control, including "comprehensive background checks" and for gun dealers and makers to be held "fully accountable" if they violate law, but doesn't advocate for any type of repeal of the Second Amendment either legislatively or in the courts.