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Liberty Yellow Cab fights back against UberIceCream day with Mister Softee

Liberty Yellow Cab had a chilly reaction to Uber’s delivery Friday of free ice cream to users of the ride-hailing service’s app in Buffalo.

In response, the North Buffalo-based cab company is trotting out its own ice cream-themed publicity stunt several hours later on Friday.

Under a news release titled “Don’t Take Ice Cream or a Ride from a Stranger” the company announced it is partnering with Mister Softee to hand out free ice cream to people who download Liberty Yellow Cab’s Curb mobile app. The company also is giving users $15 off the first ride they book through the app.

The Mister Softee truck, along with a marketing team from Liberty Yellow Cab, will be set up at Canalside near the Buffalo and Erie County Naval & Military Park from 3 p.m. to 3:45 p.m., then at Elmwood Avenue and Bidwell Parkway from 4 p.m. to 6 p.m. and at Delaware Avenue near Hertel Avenue from 6:15 p.m. to 9 p.m.

Liberty Yellow Cab emphasized in the news release the importance of using licensed companies to accept rides and frozen treats.

Cab companies have been fierce opponents of Uber’s expansion into upstate New York.

Efforts to bring Uber to Buffalo and the rest of upstate have stalled amid legislative wrangling in Albany.

The ride-hailing service came into Buffalo, Albany and Utica along with more than 400 cities worldwide as part of this year’s #UberIceCream day.

Users of the Uber app could ask a driver to bring up to three free ice cream bars to them, although users in Buffalo at various times between 11 a.m. and 3 p.m. Friday reported the service wasn’t available.

email: swatson@buffnews.com

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