Towne BMW will start selling BMW motorcycles at its Clarence location, most likely in October.
Towne will begin selling the motorcycles in its certified used-car showroom, said the auto group’s president, Frank Downing Jr. Towne is about to renovate and expand its new-car showroom at Main and Transit roads by 20,000 square feet, adding a second floor. Once the project is finished in fall 2017, the motorcycles will be sold there.
Downing said BMW approached Towne about adding motorcycles to its lineup; the automaker’s next-closest motorcycle outlet is in the Rochester area.
Adding the bikes to the mix is a good fit, partly because Towne BMW already has a relationship with the automaker and the space to accommodate the sales, Downing said.
“These bikes have the same technology as the cars, so our technicians already know how to work on them,” he said. “A lot of our salespeople already ride BMW bikes, so they already know them.”
The dealership expects to sell about 70 motorcycles a year but will also generate sales from service, accessories and merchandise.