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Ch. 4 significantly narrows the ratings gap with Ch.2 in May sweeps; Ch.7 gains in all time slots


The May sweeps period ended Wednesday with something for everybody in local news to cheer.

Channel 2 remains No. 1 at 6 a.m., 5 p.m., 5:30 p.m. and 6 p.m. even though it has experienced significant ratings losses year to year.

Channel 4 has narrowed the gap in all those time periods – to less than a point from 5 p.m. through 6:30 p.m. -- and is No. 1 as usual at 11 p.m. It also is No. 1 at 5 a.m. and at 10 p.m.. Channel 2 and Channel 4 newscasts appear on WUTV and WNLO, respectively. at 10 p.m.

And third place Channel 7 is the only station to see gains in all time periods – most significantly from 5 p.m. through 6:30 p.m. -- from last year but it generally gets about half the audience of the first place station in most time slots.

Of course, the full story doesn’t arrive until the demographics come and this May there is a new wrinkle.

The demos here are determined by comparing the Buffalo to six bigger Northeastern markets – New York, Boston, Philadelphia, Baltimore, Washington, D.C. and Pittsburgh – even if different programs appear in the time slots being measured.

WNYers will soon see more Syracuse University graduates on the air and working behind-the-scenes at Channel 7 as part of the E.W. Scripps initiative that the company also has with journalism schools at Arizona State and the University of Missouri.

Under the Journalism Career Program, four recent Newhouse School graduates will work at Channel 7 for a year in digital, multimedia journalism and production.

Paolo Suro, Josh Bazan, Bretton Keenan and Cole Ellenbogan will join the 7 Eyewitness News team on June 6th.

Suro has interned at WSYR-TV in Syracuse, “Good Morning America,” Univision Communications and WCPO-TV in Cincinnati. She will be a multi-media journalist or MMJ.

Bazan, who also has been a MMJ, has been an intern in Syracuse and Tallahassee, Fla.

Keenan, who interned at WHAM-TV in Rochester, New York and WCBS Newsradio 880am, will be a MMJ and digital reporter.

Ellenbogan, who interned in Syracuse and New York City, will be behind-the-scenes as a producer.

Inquiring minds want to know: Where does the Buffalo TV market rank in viewership of the Stanley Cup playoffs?

As usual, Buffalo is a big hockey town.

According to NBC, Buffalo was No. 3 in the playoffs as of Tuesday and the top market without a playoff team.

But it isn’t like all of WNY is interested.

The first 67 games on cable before most of this week's games averaged a 1.9 metered market rating in Buffalo, which was only behind  Pittsburgh (3.6) and St. Louis (2.8).

When broadcast network games are included, Buffalo averaged a 2.1 rating, behind Pittsburgh (4.0) and St. Louis (3.4).

That means the NHL games are being watched in about 12,000 WNY households on average.


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