• Published

BATAVIA – A company founded by a Batavia native has been selected as the winner of the Rochester Venture Challenge at the Celebration of Entrepreneurship luncheon on Wednesday at the Rochester Hyatt Regency.

Tencar, a medical devices and equipment firm led by Georgann Carrubba, received the grand prize of $25,000 in cash as well as $5,000 in rent credit for space at High Tech Rochester’s Lennox Tech Enterprise Center in Henrietta.

A graduate of the Genesee Community College School of Nursing, Carrubba has been working with the Genesee County Economic Development Center, High Tech Rochester, Launch NY and the University of Buffalo’s New York State Center of Bioinformatics and Life Sciences for the past year.

Judges chose Carrubba’s invention – The Choice Cap System, a prosthetic device for colostomy and ileostomy patients – over four other business plans.

Tencar has received a patent, and has begun production plans for the double-flanged wafer that when placed around a patient’s stoma connects to a soft plastic covering that can be used with or without a colostomy pouch.

The idea behind the invention is that people in this situation could be more at ease in public and enjoy normal activities.

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