Fans nostalgic for Hills Department Store are going gaga over a new candle designed to smell like the defunct retailer’s snack bar.
Pennsylvania-based Sugar Creek Candle Company, with its proprietary blend of scents, has created a candle that evokes notes of popcorn, hot pretzel and cherry ICEE.
It’s called Pittsburgh Dad’s Hills Snack Bar after local comedian and actor Curt Wootton, whose YouTube channel has 84,000 subscribers. In one of Wootton’s most popular videos, he fantasizes about traveling back to 1989 in a DeLorean time machine in order to shop at Hills. The label bears the Hills logo and a picture of Wootton clutching snack bar foods.
Pittsburgh Dad posted about the new product on Facebook on Tuesday night. Within 15 minutes, the post had garnered 1,000 likes. By Wednesday afternoon it had registered 11,000 likes and had been shared nearly 4,000 times.
In less than 24 hours, Sugar Creek said it had filled orders in 15 states and as far as Alaska, with callers ordering as many as five candles at a time.
“Everybody has a story about Hills. Everybody misses it,” said Anthony Barravecchio, a Sugar Creek partner with his wife, Karen, and Jennifer Esposto. “The whole Hills thing really hits home with everyone.”
The 16-ounce soy candle retails for $14.99 plus shipping and handling. It can only be ordered by phone right now, as the website is being overhauled until Friday.