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Another Voice: Regional momentum leads to the new Invest Buffalo Niagara

By Byron Brown and Nora McGuire

The City of Buffalo is committed to leading our community’s economic resurgence and we’re thankful for the many strong public-private partners, like Buffalo Niagara Enterprise, that continue to help successfully advance the region’s economic development goals and agenda.

Since its formation in 1999, Buffalo Niagara Enterprise has attracted billions of dollars of investment to Western New York, securing more than 42,000 jobs. In collaboration with the city and county, the organization has been at the forefront of hundreds of new business relocations and expansion deals in the region, spanning sectors such as agribusiness, life sciences, advanced manufacturing, logistics, advanced business services and clean technologies.

Beyond business attraction, Buffalo Niagara Enterprise has spearheaded some of the region’s most prominent economic development initiatives: coordinating the original 43North Finals Week, sponsoring the Bright Buffalo Forum, helping bring Steve Case’s Rise of the Rest Tour to Western New York, and developing tools like the Labor Market Assessment and Buffalo Niagara Relocation Guide. Such efforts point to the effectiveness with which the Buffalo Niagara Enterprise organizes and channels our community’s stakeholders and assets.

With this good work comes the opportunity to evolve with the times, and Buffalo Niagara Enterprise is doing just that through the introduction of an exciting new brand identity – Invest Buffalo Niagara. What an appropriate and timely brand, with record investment continuing in Buffalo through more than $5.5 billion in economic development activity and the expected creation of more than 12,000 jobs. As the region’s premier economic development entity, Invest Buffalo Niagara is poised to continue contributing to Buffalo and Western New York’s resurgence, while maintaining the high level of service and expertise that companies and prospects have come to expect.

Increased momentum in the eight-county area has provided an optimal scenario for creating a new brand. New approaches and appearances that mirror the refreshed energy and outlook of the Buffalo Niagara community – smart, sophisticated and strategic – will enhance our competitiveness nationally and globally.

While the exciting brand evolution for Invest Buffalo Niagara will further promote Western New York’s resurgence, it is the organization’s continuing and successful efforts to bring new companies, investment and job creation opportunities to our area that will aid the region’s economy, and we are proud to be part of these efforts.

Byron Brown is mayor of Buffalo. Nora McGuire is senior vice president at Independent Health. Both are Invest Buffalo Niagara board members.