I always thought that Channel 7 reporter Desiree Wiley had a major market future.
Almost two years ago, I even made this suggestion: “I’d send traffic reporter Desiree Wiley to meteorology school and turn her into a weathercaster if she would agree to a long-term contract that would keep her here when the major markets come calling.”
I just didn’t expect the major markets to come calling this quickly because the beauty contest winner still has a ways to go on the air.
But according to sources, Wiley has an agent who has helped her attract major market interest. The loudest buzz has a station in Boston interested in possibly hiring her.
“I can’t comment on personnel issues,” said Channel 7 General Manager Michael Nurse.
That is called a non-denial denial in the trade.
According to sources, Wiley wants out of her Channel 7 contract, which expires at the end of July, to pursue the major market interest. However, sources say Channel 7’s owner, the E.W. Scripps Company, only would allow that to happen if she were to go to one of its stations in a bigger market.
That isn't unusual in broadcasting, Channel 4 held sportscaster Lauren Brill to her contract last year before she left for a job in a bigger market, Cleveland.
After her contract expires in July, Wiley can pursue the job interest she has attracted if the stations interested in her are willing to wait four months for her to be free of contractual obligations.
Wiley joined Channel 7 almost three years ago as a multimedia journalist and a traffic and lifestyles reporter for the station’s morning program. Her reporting work since then has generally been on features, rather than hard news. She also has occasionally anchored.
A graduate of Lockport High School, Wiley received a bachelor’s degree in journalism from Buffalo State College in 2012 with a concentration in political science and economics and was hired by a Channel 7 a year later.
She has won many beauty contests. She was first runner-up at the Miss New York competitions in 2014 and 2015 and third runner-up in 2013. Before that, Wiley held the title of 1999 Little Miss Buffalo, 2000 Child Model of the Year, 2009 Niagara County Junior Miss, Miss Buffalo 2010 and Miss Niagara 2012.