He built his career around legacy media, and now he’s bringing his own legacy to new media.
Tom Calderone, the 1986 SUNY Buffalo State graduate who spent nearly two decades at Viacom as the chief executive of VH1 and overseeing music at MTV, has joined the music-streaming service Spotify as the global head of content parternships.
In his new role, Calderone will be based in New York and direct all of Spotify’s original content and artist, publisher and label relations.
In his previous role at Viacom, Calderone shaped America’s pop music industry and pop culture conversation, from putting a then-16-year-old Britney Spears and her video “Baby One More Time” on MTV to bringing shows like “Rock of Love” and “Mob Wives” to VH1.
Calderone, who maintains a residence in Buffalo and is a Bills season ticket holder, left Viacom last July.