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Buffalo in the ’70s: Love that Joey, Love that Super Duper

Joey Bean Heinz was already a veteran Western New York stage actress when she was tapped by Super Duper to appear in TV commercials with the supermarket’s weekly specials starting in 1975.

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Buffalo News archives

Western New York quickly embraced the woman who spent at least a half hour a week on local TV—albeit in 30-second increments.

“People in supermarkets say you look so different on TV,” she told News reporter Anthony Cardinale in 1977. “Polish people think I look Polish, Italian people think I look Italian. I’ve become sort of a friend.”

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Buffalo News archives

She was also the singer on several of Super Duper’s radio jingles—“Love that Super Duper!”

Joey was the spokesperson for the grocery chain from 1975-80, and then again from 1989-91—when most Buffalo-area Super Duper stores became Jubilee Markets.

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Buffalo Stories archives

As a new Super Duper opened in the Central Park Plaza in 1979, shoppers were promised a chance to win a color television, free orange drink, and the chance to meet Joey. Below, during the blizzard of 1977, Joey tells us because of the storm—we’ll have to look for in-store specials instead of her usual circling of the lowest price. (at the 14:49 mark)

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