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Ugly Super Bowl 50 sets pretty amazing local record rating; Bills feature gets pregame rating boost

Denver’s 24-10 victory over Carolina may have been one of the ugliest and dullest Super Bowls in recent memory, but the ratings were pretty fabulous in Western New York.

The CBS broadcast of Super Bowl 50 had a 56.4 rating on WIVB-TV, the local CBS affiliate.

That made it the highest-rated Super Bowl locally since meters came to Buffalo in April of 2000.

The rating was about five percent higher than the 53.6 rating on Channel 2, the local NBC affiliate, for New England’s 28-24 Super Bowl victory over Seattle in 2015 that was decided in the final seconds.

The halftime performance of Coldplay, Beyonce and Bruno Mars was a winner here, too, despite critical slams.

During the 8:30 p.m. to 9 p.m. time period in which the singers performed, it had a higher average rating than the game. From 8:30 p.m. to 8:45 p.m., Channel 4 had a 54.9 rating. The rating grew to a 58.3 from 8:45 p.m. to 9 p.m., powering the second half kickoff to a game-high 59.7 rating.

While many WNYers claimed they weren’t planning to watch the pregame feature that imagined the Buffalo Bills winning four straight Super Bowls rather than losing them all, there was a significant bump in ratings during the time period that the cute and silly feature ran. The pregame show had a 12.1 local rating at 4:30 p.m. and a 16.4 rating right around the time the Bills piece ran around 4:45 p.m.

CBS decided to announce to the large audience during a promo that the current season of the Sunday series “The Good Wife” will be its last one. CBS added there are nine episodes left to find out whether Alicia Florrick (Julianna Margulies) and her fellow lawyers will go off into the sunset in the same positive way as Denver’s Peyton Manning.

My review of CBS’ coverage of the Super Bowl in today’s paper was filed before I saw the post-game program. It wasn’t much. Manning got most of the attention, which was as understandable as it was regrettable. His attempt to win a second Super Bowl was the big story going into the game, but the Broncos’ defense was the reason for Manning getting it and all of its players and Broncos defensive coordinator Wade Phillips deserved more attention.

Carolina Coach Ron Rivera was very classy in his post-game interview with CBS’ Evan Washburn.

Carolina quarterback Cam Newton, who struggled under the Broncos’ defensive pressure, was pretty gloomy and non-communicative before quickly walking off the podium after his post-game interview (I saw it on ESPN) and got a lot of criticism for his behavior.

Interestingly, former players Cris Carter and Trent Dilfer came to Newton’s defense on ESPN. Dilfer noted that Newton was better off not saying much rather than saying something he regretted. The analyst added that Newton didn’t play well, but his receivers and his offensive line also let him down and he was better off not saying anything about that.

apergament@buffnews.com

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