Delaware North damaging its reputation with lawsuit
The contract dispute initiated by the Jacobs family, through Delaware North, against the National Park Service is the result of Delaware North losing its lucrative contract to operate the Yosemite National Park concessions that it held for the past 23 years to its major rival, Aramark, for this 15-year contract. Just recently Aramark was included in the claim as well.
Delaware North continues to insist that it is entitled to receive $51.2 million for trademarks and other intangible assets it claims, based on its fair market value calculation, it will lose as the result of being outbid on this contract. I find these assertions and actions by Delaware North more and more reminiscent of the following quote from Abraham Lincoln: “Capitalists generally act harmoniously and in concert to fleece the people; and now that they have gotten into a quarrel, we are called upon to appropriate the people’s money to settle the quarrel.”
Delaware North should leave Aramark out of its recent amended federal court filing and move to settle for something significantly closer to $3.5 million for trademarks and other intangible assets the National Park Service is offering and suck it up regarding this matter. All Delaware North is doing is dragging its family’s name through the mud in the eyes of the public by messing with one of the most iconic American landmarks. It failed to do its due diligence on this contract extension as it concerned trademarks, and was just plain out-hustled by Aramark. I know it hurts when, in this rare instance, you lose at something and do not feel you’re being compensated fairly. Welcome to the families of the 98 percent who endure these calamities every single day.
Edward F. McKee