At the end of last decade, music, radio and our culture experienced the boomerang effect. At the beginning of the 2000’s, Nu-metal and alternative metal were all the rage, and after an ever so slight dip in the middle of the decade, it all came back around to dominate the airwaves before the modern alternative and indie movement began its new reign.
Adelitas Way was one of the many bands that sprang from the last alt-metal gold rush, and despite many of their brothers in arms falling by the wayside, the band has continued to craft solid rock that has found less and less of a home on broadcasts to the masses over the past 5 years. The band is here to prove it can still put on a great rock show for a concert at 7 p.m. Feb. 3 in Buffalo Iron Works.
Frontman Rick DeJesus took time to about how his band’s genre has been received over time, and how he believes alternative metal and hard rock can survive.
Question: With the way that the rock music scene has changed in the past seven or eight years, what’s the biggest lesson you have had to learn or change you’ve been through as a band?
Answer: I think the biggest change is that music has become ultimately “free” in a sense. That is, if you’re not Adele. But the thing I like about the music industry now is that it’s full of opportunity. We were on a major label for years and it was very closed off as far as what you were able to accomplish on your own back in the day. There is less money in it now, but you have to maximize your ideas on your own to make income for the band.
Q: With all the pledge music stuff you guys have been doing, how does it feel having the fans being involved in your music making process?
A: I didn’t actually really like the Pledge stuff to be honest with you. It isn’t everything that it seems. They did a good job of getting our team together, and it was humbling to see our fans come together and show up for us. But Pledge held onto a lot of the money when we needed it the most. It didn’t really help us. But right now I’m paying for everything myself. The best part of it was the fans coming together.
Q: Do you think that music is making a turn towards more independently produced records?
A: I think it is. The opportunity is there. We got our own producer and a great radio program going. We have a lot that we’ve accomplished up to this point without anyone helping.
Q: With the specific brand of rock that you guys create, what are the three most important elements that define you guys as a band?
A: Our live show is one of the best in the game. We work hard, and this is what we were meant to do. This is what we were put on this earth for.
Q: At this stage in your career, are things like making a hit song on your mind, or is it more just about crafting a solid rock record for the fans?
A: You need hits. If you don’t have a hit song, you’ll find yourself like a toilet swirl; just going down the drain. There’s a lot of pressure to have popular songs that people love. People love hits. There’s no denying bands want to make cool records, but the problem is you lose audience.
Q: What sort of mindset are you in right now, now that you have a new album, “Getaway,” coming out soon?
A: I was hungry. People were throwing dirt on our band a little too soon. People love to see others fail and not do great. I felt motivated because I still feel we’re one of the best bands in rock and roll. I felt like I had a bit of chip on my shoulder and I know what we’re capable of.
Q: Do you think it’s harder for new bands in your genre to break out and make an impact now?
A: Of course it is, but you know what? Don’t let that stop your dreams. If Kurt Cobain thought like that, he probably wouldn’t have been a musician. I wouldn’t have been a musician if I thought like that. You just gotta join the band because you love it and make the best songs you can make.
Who: Adelitas Way
with Failure Anthem, Through the Fire and Eye on Attraction
When: 7 p.m. Feb. 3 (doors at 6 p.m.)
Where: Buffalo Iron Works, 49 Illinois St.
Tickets: $15-$20 (Ticketfly.com)