Driftwood performs Jan. 8 in the Sportsmen’s Tavern.

With today’s dearth of traditional record sales, it’s become increasingly critical for bands’ live product to be part sales pitch, part performance and part party.

Binghamton folk band Driftwood is no different, as should be evident when the quartet makes its latest visit to Buffalo for a show at 9:30 p.m. Jan. 8 in the Sportsmen’s Tavern (326 Amherst St.). Driftwood sells itself as “a band with a rock ’n’ roll soul and a folk art mind,” but this elevator pitch is merely an introduction to the band’s uproarious stage presence, amplified on the recent “Live at Grassroots” album — recorded at the 2014 Finger Lakes Grassroots Festival — or seen in the revelry of its seemingly annual visits to Amherst Street.

Whether via rootsy Americana stompers, harmonious string-laden sojourns or riotous jams appropriate for a punk-rock jug band, the Dan Forsyth-led outfit knows how to turn every one of its gigs into a great celebration — including this week’s bash in Black Rock.

Tickets are $15 in advance, $17 at the door. For info, visit sportsmenstavern.com.

– Michael Farrell

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