Dr. Michael W. Cropp, president and CEO of the regional insurer, and Earl Ketry, managing partner of Buffalo RiverWorks and Pearl Street Properties, announced Friday that they have entered into a partnership designed to encourage Western New Yorkers to be more active and health conscious.
The partnership will include Healthy Options menu items at the food concessions and in the restaurant at Buffalo RiverWorks, 359 Ganson St., and all Pearl Street properties, plus health, fitness and wellness-related activities to be scheduled throughout the year.
In addition, Independent Health members will receive discounts for in-season activities at Buffalo RiverWorks, including a dollar discount on $5 open skating and skate rentals; a $2 discount on normally $10 skate and shoot time; and $5 off $25 curling lessons.
The latest partnership adds to Independent Health-related community programs and initiatives which include the Independent Health and Buffalo Bills Health & Wellness Challenge, Food Truck Tuesdays Healthy Options, Fitness in the Parks, the Independent Health Family Branch YMCA, and GObike Buffalo. Its foundation also offers programs that include First Night Buffalo, Fitness for Kids and Kids Run, and Good for the Neighborhood.
“We are absolutely delighted to join forces with Buffalo RiverWorks to encourage our members, the entire Western New York community and our many out-of-town visitors to spend time at Buffalo’s newest waterfront, boating, sports, music and entertainment destination,” Cropp said in a news release. “This partnership is consistent with our many efforts to create a culture of health throughout our region, and our numerous activities that encourage people to get up and get active, especially during the winter months.”
RiverWorks includes two outdoor ice rinks; a 5,000-person art, entertainment and concert venue; a flat track roller derby track; a martial arts dojo; four bars; a restaurant and a concession food area; locker rooms, restrooms and a kitchen.
“It is a rare and exciting opportunity for Buffalo RiverWorks to be collaborating with a company with such an amazing commitment to not only our city but the good health of all our citizens,” Ketry said. “This collaboration will dovetail perfectly into our multi-faceted athletic and wellness-related programming that will encompass both warm and cold weather activities. The future is certainly looking healthy and bright in our Buffalo.”