Less than two months after Betty Crockski's owners decided to pursue different paths, The Sweet Hearth food truck founder Kelly Brewer put her business up for sale on Nov. 30.
"It feels like putting a child up for adoption," said Brewer in a phone call Thursday. "[The truck] has really been the last five years of my life."
She couldn't point to one particular reason why she was moving on from the food truck business, but the desire to tackle something new played a role.
"I wore all of the hats with [The Sweet Hearth]," Brewer explained. "I did the shopping, the social media, the baking, the driving...I've thought of a few other opportunities and realized I couldn't pursue those if I was running the truck [at the same time]."
Although she's not certain what the next step in her career will be, Brewer admitted that it will likely remain food-related.
Buffalo's first dessert-only truck, which became beloved for its from-scratch Hummingbird Cake and seasonal fruit-based treats, had its first service on April 18, 2012, at AAA in Amherst, and later became a major attraction at Larkin Square's Food Truck Tuesdays. Despite the recent arrivals of local gelato carts and two mobile bakeries, Brewer said 2015 was financially her best year ever.
The vehicle, the equipment, the brand and the recipes are all part of the package, the owner explained, and she hopes the next owner is local so Brewer can personally help ease the transition.
"The customers are what I'll miss the most," the owner concluded. "I was telling a friend that I almost feel guilty [in selling the business]. I'm very sad."
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