Hertel Avenue is welcoming some new retailers, saying goodbye to some others.
The space housing fashion retailer Modern Nostalgia continues to evolve. The boutique, which treats its retail space as something of a co-operative, moved from 1378 Hertel Ave. to 1382 Hertel Ave. Now occupying the space at 1378 Hertel Ave. are Wrafterbuilt furniture showroom and Emerson James lighting. Wrafterbuilt is a custom carpentry and design studio selling handcrafted furniture and fixtures from reclaimed materials. Emerson James specializes in custom lighting design and fabrication.
Originally, the space at 1378 Hertel Ave. housed two boutiques: Modern Nostalgia, which catered to women; and Blue Collar, which catered to men. When Modern Nostalgia opened its second location in downtown’s Harborcenter in August, the Hertel location absorbed Blue Collar and turned Modern Nostalgia into a men’s and women’s clothing store.
The store also added Makers, a sip-and-craft workshop, to the back of the store several months ago. Customers bring their own wine or beer while they learn to make jewelry, home decor and other DIY art.
Deja Lu Boutique, a women’s fashion and accessories retailer, closed its store at 1452 Hertel Ave. last week. But the space, at the corner of Hertel and Norwalk Avenues, won’t be vacant for long.
Revolver Records has plans to open a music store there this month. Owner Phil Machemer has been running Revolver Records out of his home’s garage on Cunard Road for five years and built a strong following. He also sells music online and in various flea markets and vendor pop-ups around the city. He recently launched a GoFundMe account to raise money for a permanent brick-and-mortar location. The store will sell vinyl records and CDs in various musical genres from the 1950s on. It will have an inventory of more than 17,000 albums, as well as 12-inch singles and 45s. He hopes to be open by Nov. 13.
Second Chic, a clothing consignment shop at 1421 Hertel Ave., has also closed. Its two other locations, at 810 Elmwood Ave. and 5454 Main St. in Williamsville, remain open.
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