A line of One Buffalo clothing designed by Kelly Pegula hit stores on Friday.
The clothing, designed by a daughter of Buffalo Bills and Sabres owners Kim and Terry Pegula, is more subdued and trendy than traditional red and blue Bills gear.
Pegula’s designs incorporate blacks and grays as well as thin, distressed-looking material. The trendy women’s casual wear features flared tank tops, boat-neck T-shirts, V-neck poncho T-shirts, and unisex fleece pants.
Each item bears Pegula’s signature. The shirts run $45, the pants cost $50.
The gear is available at the Bills and Sabres stores, as well as online at shop.onebuffalo.com.
Members of the Pegula family hyped the line on Twitter in advance of the rollout.
“Can’t wait for the @KPegula inspired @One_Buffalo gear to be available tomorrow! #ThingsKellySays #Aye #LowKeyTurnt,” tweeted Kim Pegula.
Last week, Kelly tweeted a photo of herself wearing a One Buffalo shirt, with the words, “Rocking this at the Ralph! Clothes available Sept. 18.”
The Sabres store gave it a shout out, too.
“It’s Friday, #TrainingCamp has started, and @KPegula’s #OneBuffalo pieces are available. Can today get any better?” tweeted the Sabres Store.
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