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1965: A young Russ Salvatore promotes his first restaurant

Russell Salvatore has been one of Buffalo’s leading restaurateurs, philanthropists and self-promoters for more than half a century.

Before there was Russell’s Chops and Steaks, before there was Salvatore’s Italian Gardens at Transit and Genesee, there was Salvatore’s Restaurant on East Delavan Avenue near Bailey on Buffalo’s East Side.

The original Salvatore’s was opened by Russell Salvatore’s father, but it was being run by Buffalo’s most famous restaurateur 50 years ago this week, as shown in this ad featured in The News a few times during the week of Sept. 5, 1965.

In what was surely among his earliest appearances in The News, Russ’ cartoon body is holding up a tray holding the $2.50 prime rib then being offered everyday in his restaurant.

 

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