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Fashion Outlets in Niagara Falls adding six new stores

The Fashion Outlets of Niagara Falls will add six new stores this fall.

Columbia Sportswear, which sells outdoors-style apparel, will be at the northern end of the mall near the food court. Several local retailers sell Columbia brand clothing, but this will be Western New York’s first dedicated outlet. There is a Columbia store at the Outlet Collection at Niagara.

Kipling, a Belgium-based designer bag retailer, will be located at the mall’s south end across from the Coach outlet. The Kipling brand is sold locally at Macy’s stores, but this will be the region’s only store.

Calvin Klein Underwear will be located in the northwest sector of the mall across from Under Armour and Express. The traditional Calvin Klein outlet has been a staple elsewhere in the mall and will remain in its current location near the U.S. Polo Assn. store.

Zwilling J.A. Henckels, which sells kitchenware such as cutlery and cookware, will open near the food court in the mall’s north end.

Fragrance store Perfumes 4U will open in the center of the mall between Naturalizer and Nine West Outlet.

Lingerie store Victoria’s Secret will open in the mall’s northeast corner across from Chico’s. It will not be an outlet; it will be a traditional store like its other locations at Walden Galleria, Boulevard Mall, Eastern Hills Mall and McKinley Mall.

Fashion Outlets added a $71 million expansion last fall, which gave it an additional 175,000 square feet and allowed it to add such stores as Forever 21, Helly Hanson and Vera Bradley. The mall declined to disclose its current occupancy rate.

The expansion was built to help the mall compete with the Outlet Collection at Niagara, a new, $162 million outlet mall in Niagara-on-the-Lake, Ont. The Fashion Outlets of Niagara counts on cross-border Canadian shoppers for a significant percentage of its customers. Outlet Collection has a Columbia Sportswear outlet – something Western New York did not have until now – but does not have any of the other stores Fashion Outlets will add this fall.

Macerich, a California-based real estate investment trust, bought Fashion Outlets of Niagara from AWE Talisman in 2011 for $200 million.

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