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Tops Markets offers latest ‘Price Lock’ items

Tops Friendly Markets has released its latest list of Price Lock Guarantee items – a seasonal list of price cuts on commonly bought products.

The list includes picnic and grilling products, such as strip steaks and ground turkey, as well as household items such as paper towels, Kleenex, Tide laundry detergent and bar soap. Other commonly-bought items on the list are hummus and protein bars. Shoppers also earn double gas points when purchasing items on the list. Gas points can be redeemed for per-gallon discounts on gasoline at Tops gas stations.

The new prices took effect Saturday and will be in place through Sept. 12. The full list is available at TopsMarkets.com.

Tops initiated the seasonally changing Price Lock in 2013. It was one of the first big strategy changes the grocer implemented after Tops executives including CEO Frank Curci bought the company. It allows Tops to employ certain aspects of a consistent low pricing strategy on products shoppers buy most, while maintaining a general “high-low” strategy that focuses on promotional discounts.

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