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N.Y. City, Buffalo team up for reciprocal tourism effort

Buffalo tourism posters popped up around New York City in the past weeks, inviting city residents and visitors to come to the Queen City on the western end of the state.

Now, Buffalo is reciprocating – placing ads encouraging travel to New York City on billboards and at bus stops around Buffalo.

It’s all part of a $300,000 tourism idea that Buffalo Mayor Byron W. Brown once proposed to New York City Mayor Bill de Blasio, who liked the idea.

Brown unveiled the specifics of the ad campaign to the media Monday, standing near a bus stop outside City Hall.

The bus stop was decorated with an ad encouraging travel to New York City. Also attending the news conference were representatives of Visit Buffalo Niagara, the Niagara Frontier Transportation Authority and Lamar Advertising – all working with Buffalo on the advertising campaign.

Brown said he got the idea for a New York City-Buffalo travel campaign after seeing a similar London-New York City promotion. The campaign, Brown said, is particularly attractive for Buffalo because New York City attracts tourists from throughout the world, who will be seeing the Buffalo ads all around New York City.

“Wow! Can this be Buffalo?” reads one ad featuring a kayaker on Buffalo’s sunny waterfront.

The campaign is lasting about 10 weeks in each city, according to NFTA spokesman C. Douglas Hartmayer.

“We’re thrilled to partner with New York City,” Brown said.