Dairy farmers, milk processors and Feeding America have joined forces to improve access to milk for families in need through the Great American Milk Drive.
TOPS Friendly Markets is joining the program. Diane Colgan, vice president of sales and marketing for Tops, said the grocery chain will match up to 50,000 of its customers’ instant-win Monopoly game tickets for a half gallon of milk by donating another half gallon to the their local food banks, including Food Bank of Western New York.
On Wednesday, shoppers can make a difference by purchasing an extra gallon of milk and donate it directly, through a refrigerated truck parked outside the Tops at 3980 Maple Road, Amherst. The milk will be delivered to the Food Bank of WNY for distribution to 326 member agencies that serve the hungry.
Meeting the demand for milk is a challenge for food banks, which are more likely to receive canned goods and other non-perishable items.
“We provide essential support to nearly 117,000 individuals monthly, including 44,000 children. Milk, as well as other dairy products are in high demand,” said Carol Palumbo, agency services director for the Food Bank of WNY.
People can take part online at www.milklife.com/give.
The Food Bank of WNY is one of approximately 200 members of Feeding America, the nation’s food bank network.