Wegmans ranks as best in nation for reputation, poll says - The Buffalo News

Share this article

print logo

Wegmans ranks as best in nation for reputation, poll says

Wegmans has a better reputation than any company in the country, according to a new poll.

The grocery chain tops a list of the 100 most visible companies in Harris Poll’s 16th annual Reputation Quotient Study. It beat out such giants as Apple and Google to secure the top spot.

“This really supports what we have always believed,” said Michele Mehaffy, a Wegmans spokeswoman. “If we meet the needs of our employees, they will take care of our customers.”

The study evaluated data from 27,000 respondents as to their perceptions of different companies’ products and services, financial performance, workplace environment, social responsibility, vision and leadership, and emotional appeal.

Wegmans led the pack, followed by Amazon.com, Samsung, Costco, Johnson & Johnson, Kraft Foods, L.L. Bean, Publix Supermarkets, Apple, Google, Berkshire Hathaway and the Walt Disney Co.

Wegmans’ reputation score totaled 84.36, beating out Amazon’s 83.72. A score of 80 or above is considered “excellent.”

“To be recognized in this way is just incredible,” said CEO Danny Wegman. “It always starts with our people, who thrill our customers every day and extend a family feeling in our stores across six states.”

The Harris Poll Reputation Quotient is taken seriously by outside observers, too. The poll has “phenomenal credentials” and uses very objective quantitative metrics in measuring the winners, said Burt Flickinger III, a retail expert and managing director at Strategic Resource Group in New York City.

“It’s an extraordinary accomplishment for Wegmans, particularly compared to companies that have been legendary for their customer service, like L.L. Bean, and extremely well-regarded international retailers like Costco,” he said. “It shows how Wegmans stands out multi-regionally in its markets, but it also has an outstanding national and international reputation as well.”

Other grocers making the list were Whole Foods Market, which ranked 21st with a “very good” score of 78.47 and ALDI, which ranked 44th with a “good” score of 74.78. Both Target, coming in at 63rd, and Walmart, ranking 84th, were deemed “fair,” with scores of 70.99 and 65.05 respectively.

The poll also asked 4,000 people to name two companies having the worst and best overall reputations.

Landing at the bottom were Bank of America, Charter Communications, Comcast, Koch Industries, Sears Holdings Corp., Halliburton, Monsanto, Dish Network, AIG and Goldman Sachs.

email: schristmann@buffnews.com

There are no comments - be the first to comment