Emmys do much better nationally than locally in ratings - The Buffalo News

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Emmys do much better nationally than locally in ratings

According to national viewership for Monday night's Emmy Awards on NBC, Western New York was as out of tune as Weird Al Yankovic.

The rating on Channel 2, the local NBC affiliate, didn't even hit double-digits. The 9.6 rating here was a big drop from the 16.5 rating the television awards show had on Channel 4 in 2013.

But nationally, NBC reports that the telecast hosted by Seth Meyers did decently compared to a year ago, drawing 15.6 million viewers, which was only about 2.2 million less than the telecast a year ago that had a strong lead-in from a National Football League game.

The weak local rating is a little bit of a surprise since Channel 2 is one of the strongest NBC affiliates in the country.

Considering this year's Emmys was on a Monday night in late August -- about a month earlier than most Emmy shows -- the national drop-off isn't that bad at all.

NBC said the Emmy telecast had its second largest audience in eight years and the second best overnight rating in the top 56 TV markets in the same time period.

The overnight rating in the metered markets reportedly was 10.9, which was about 15 percent higher than Channel 2 recorded.






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