Some changes at Boulevard Mall - The Buffalo News
print logo

Some changes at Boulevard Mall


Victoria's Secret is about to double its presence at Boulevard Mall in Amherst.

The lingerie retailer will open spin-off store PINK this fall in the former Abercrombie Kids space near the Guest Services Kiosk. PINK, which sells loungewear and accessories to teen- and college-aged women, hopes to open its 4,000-square-foot store in October.

Meanwhile, Victoria's Secret is busy gussying up its original spot (kitty-corner from Macy's), remodeling and expanding to fill the extra space vacated by the PINK products getting their own location. That store is expected to reopen in November. Until then, Victoria's Secret will work out of a temporary location across from H&M.

In other changes:

Elmwood Avenue staple Poster Art opened a store in the mall last week, taking the place of the former Tutu Boutik, a popular, locally-owned little girls' boutique and day spa that hosted birthday parties. It sits next to Teavana.

Bankrupt luxury gadget retailer Brookstone closed its store in the mall May 29 as part of a string of national store closures. Its former space is now occupied by 4 Seasons Gifts, a store that runs on a temporary lease at the mall.

Shoe Dept. Encore moved into 4 Seasons Gifts' former spot late last year, more than tripling the footprint it filled in what is now trendy children and tween retail combination Justice and Brothers.

---Samantha Maziarz Christmann

Got tips or questions about Western New York's retail scene? Send them my way. E-mail, Tweet me @DiscountDivaSam or "Like" me on Facebook,

There are no comments - be the first to comment