Springville School Board eyes improving public relations - The Buffalo News

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Springville School Board eyes improving public relations

Responding to a resident’s concern, the Springville-Griffith Institute Board of Education discussed what can be done to inform residents about students’ accomplishments and other noteworthy topics during its meeting Tuesday night.

Urging a greater effort, board member Allison Duwe stressed the district should try harder to publicize its students.

“We probably can’t get information out about everything, but we probably should do more,” she said in the high school library.

Superintendent Paul Connelly reminded the board that the district saved at least $50,000 by eliminating the full-time public relations position during last year’s budget process.

While she does not want to re-establish the position, Duwe hopes district employees or residents will be taught how to compile a released statement about events or achievements.

Another board member, Kara Kane, explained the difference between media relations and public relations to the other officials. Kane is the development and community relations coordinator at Bertrand Chaffee Hospital in Springville.

She told them media relations involves sending released statements to the news media and talking with the media while in public relations, a strategy is developed to persuade the public to support an idea or cause.

A district resident, Julie Francisco, asked the board during the May 13 meeting if more could be done to promote students’ achievements.

The district posts announcements about students’ accomplishments on its website.

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