Transit Drive-in debuts new sign this weekend - The Buffalo News

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Transit Drive-in debuts new sign this weekend

All signs point to a good summer ahead for the iconic Transit Drive-in.

Well, at least one sign does.

The four-screen Transit Drive-In is premiering its retro style marquee this weekend, according to its owner, Rick Cohen. He said the marquee took more than eight weeks to build, and was designed, constructed and installed by Ulrich Sign Co. Inc. in Lockport.

The original marquee sustained heavy damage in October when it was struck by a motorist. Cohen said 1950s-era marquee was too damaged to repair, and the decision was made to build a new marquee which would pay tribute to the classic drive-in marquees from days when every town had its own drive-in.

“When designing the new marquee, we wanted something you might see if you traveled back in time to the 1950s,” Cohen said in an email. “The drive-in marquee has been a fixture on Transit Road since 1952. We wanted to build something that would make a visual impact. We did not want it to be just another sign on the road, but a Marquee. A landmark.”

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