OLEAN – Now that new fences and other upgrades have gone up at Olean’s Bradner Stadium, more possibilities for advertising have cropped up, and the city has new policies governing them.
As a result of a unanimous vote by the members of the City’s Common Council on April 8, users of the stadium will only be able to have advertising up during their events. For many users, that may not be an issue, but for Southern Tier Diesel and the Olean Oilers, even Jamestown Community College Jaguars soccer, that may make more work for organization members.
According to the new signage policy, signs can only be hung during events. For groups whose events span multiple days, such as sports seasons, signs put up must come down after every contest.
Two exceptions have been made: A banner that advertises a team’s schedule may be hung to face out of the stadium, on the north side of the fence, facing Route 417. Special event banners can also be hung on the outside of the stadium for a week before the event.
All signs will have to be approved by city officials as well, according to the policy.
“This is to make the signage system fair for all users,” said City Mayor William Aiello.
The policy is an effort to even the playing field for advertisers and opens up all of the advertising spaces in the stadium for each user, according to city officials.
The stadium may see a test of the new policy as early as the end of May, when it will host the second Bradner Bash, a fundraiser to help pay for future development of the historic ballpark.
The festival is planned for 5 to 11 p.m. May 30. Along with food and beverages, the event will also host music by the Jamestown-based Porcelain Bus Drivers.