The Bills made history in Super Bowl XXVIII by becoming the only NFL team to appear in four consecutive championship games. That feat has never been repeated. The third time wasn't the charm for the Bills in the Super Bowl, but now they had another shot at the title against the defending champions Dallas Cowboys.
The Bills were confident. Jim Kelly was on a late-season roll, and the players were determined not only to win but to not be tagged as losers together with the Vikings and Broncos, who had also lost four Super Bowl games, but not consecutively. The Cowboys themselves were cherishing this opportunity to win back-to-back Super Bowls, and victory would place them among the only three elite teams that had won four Super Bowls up to that point in time.
The outcome at the Georgia Dome that day was a game of two halves, with the Cowboys riding over the Bills in the second half to a 30-13 victory as Buffalo threw away a 13-6 first-half lead.
From the archives:
- Vic Carucci's game story: Woe for four! Bills unravel as Cowboys score 30-13 victory (Jan. 31, 1994)
- Larry Felser's column: A world of difference between No. 1 and No. 2 (Jan. 31, 1994)
- Jerry Sullivan's column: Kelly refuses to accept his fate until very end (Jan. 31, 1994)
- Mark Gaughan: Second half becomes nightmare as first down production falters (Jan. 31, 1994)
- Jim Kelley: Thomas has no doubt fumble was the difference (Jan. 31, 1994)
- Jim Kelley: Players maintain strategy mattered little: Dallas received a big emotional lift from early third-quarter score (Jan. 31, 1994)
Game preview stories:
- Bills, Cowboys: Two different teams with a lot in common (Jan. 28, 1994)
- Kelly is on a late-season roll: Bills QB cites offensive line, no turnovers (Jan. 28, 1994)
- Logic doesn't favor Bills, but my heart and gut do (Jan. 30, 1994)
- The Bill who yearns to be remembered: Reed embraces chance at history (Jan. 30, 1994)
- Turnovers could tell Bills' story against opportunistic Cowboys (Jan. 31, 1994)
- Cowboys' rivals include dynasties of past; repeat would put them among 49ers, Steelers, Packers, Dolphins (Jan. 30, 1994)
- Four strikes and you're in club for biggest Super Bowl losers; Bills would rather say no thanks to joining Vikings and Broncos (Jan 30, 1994)