Norwood T. Smith, created original Sabres logo - The Buffalo News

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Norwood T. Smith, created original Sabres logo

July 27, 1924 – Oct. 25, 2013

Norwood Tupper “Woody” Smith, a retired advertising executive who was credited with creating the original Buffalo Sabres logo, died Oct. 25. He was 89.

Born in New York City, he grew up in Cambridge, Mass., where he played football and rowed on the crew team at the Brown & Nichols School.

Enlisting in the Navy upon graduation, he served as a signalman aboard the USS Adams in the Pacific during World War II.

After the war, he studied at Dartmouth College, where he was a member of Sigma Alpha Epsilon fraternity, and worked as a summer counselor at Camp Hanoum in Vermont, where he met Elizabeth “Betsy” Baker Chester from Buffalo, who became his wife in 1947.

Mr. Smith moved to Buffalo in 1950 and became a copywriter at Melvin Hall Advertising. He joined Batten, Barton, Durstine & Osborn as a copywriter in 1953 and became vice president and regional manager, running the Buffalo office. When the office closed in 1969, he joined Lloyd Mansfield Advertising as a vice president and served as its creative director. He retired in 1990.

He worked regularly with the Buffalo Chamber of Commerce to develop communications and campaigns promoting Buffalo. He was said to have created the original Sabres logo on the back of a cocktail napkin.

He also was an instructor and brainstorming leader at BBDO executive Alex Osborn’s creative education seminars at the University of Buffalo in the 1950s and 1960s.

He was a member of the Buffalo Yacht Club, the Dartmouth Club, the Buffalo Fire Bell Club, the Sitzmarker Ski Club, the Tarapon Cove Racquet Club and the Mid-Day Club.

He maintained a summer home in “The Kennels” on Holloway Bay, Ont. In retirement, he wintered in Naples, Fla., and Wiggins Bay, Fla.

He was an avid photographer and regularly swam, sailed and enjoyed the beach.

His wife died in 1995.

Survivors include a son, Mark T.; and a daughter Elizabeth S. Croston.

A Mass of Resurrection will be offered at noon Nov. 9 in St. Paul’s Episcopal Cathedral, Church and Pearl streets.

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