NIAGARA FALLS – The falls will be lit in pink Friday night as part of an international effort to raise money for breast cancer research.
Cancer survivors and others are invited to form a “Pinktober Living Ribbon” across the Rainbow Bridge between Niagara Falls, N.Y., and Niagara Falls, Ont., as part of an annual awareness campaign.
The event is sponsored by Hard Rock International, the Buffalo Bills, Erie County Medical Center and Kiss 98.5 WKSE-FM, and it will benefit the American Cancer Society, the Canadian Cancer Society and the ECMC Lifeline Foundation.
Registration to participate in the living ribbon is $30. In-person registration starts at 5:30 p.m. Friday on O’Laughlin Drive, the street in front of Hard Rock Cafe Niagara Falls.
All participants in the ribbon ceremony must have either a passport or enhanced driver’s license.
Online registration for the living ribbon ends at noon Friday. To register, visit www.buffalobills.com/billieve.
Indoor VIP tickets can be purchased for $100 at ticketweb.com.
The ribbon ceremony across the bridge starts at 7 p.m. An outdoor concert by the Zac Brown Tribute Band will begin at 8.
At the end of the night, there will be a pink fireworks show.
The ECMC Lifeline Foundation Mobile Mammography Coach, featuring two digital mammography screening units, also will be located on O’Laughlin Drive. Participants are encouraged to visit the coach and receive information on early diagnosis and treatment.
Other area landmarks also will turn pink for the night, including the Electric Tower in Buffalo, the Peace Bridge, Buffalo Niagara Convention Center, Giacomo Hotel and Seneca Niagara Casino & Hotel.