• Published

New Era Cap is using some local star power in its “Speak With Your Hat” advertising campaign.

The Buffalo-based hat and apparel maker is scheduled to film a TV commercial today featuring Buffalo Bills Stevie Johnson and Marcell Dareus at the team’s fieldhouse in Orchard Park.

New Era has the exclusive right to make on-field headwear for the NFL, under an agreement that went into effect in 2012.

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