Mitt Romney swiftly and firmly distanced himself Thursday from a group exploring plans to target President Obama's relationship with a controversial former pastor. But the revival of the Rev. Jeremiah Wright as a campaign issue momentarily placed race at the center of the presidential contest and showcased the independent groups playing a new role this year with big-money TV ads.
Republican Romney pushed back against a proposal being weighed by a conservative super PAC, Ending Spending Action Fund, to run a $10 million ad campaign drawing attention to racially provocative sermons Wright delivered at a church Obama attended in Chicago. But with super PACS operating under significantly looser campaign finance restrictions than in past presidential contests, there was no guarantee Romney's words would be heeded by other groups eager to make Wright -- and, by extension, race -- a factor in the campaign.
"I want to make it very clear: I repudiate that effort," Romney told reporters after a campaign stop in Florida. "I think it's the wrong course for a PAC or a campaign. I hope that our campaigns can be respectively about the future and about issues and about vision for America."
Romney indicated he was eager to shift the discussion back to jobs and the economy -- bedrock issues on which he contends Obama is vulnerable.
Joe Ricketts, the billionaire benefactor of the super PAC, also distanced himself from the plan and announced he, too, would reject a racially focused approach.
"Not only was this plan merely a proposal -- one of several submitted to the Ending Spending Action Fund by third-party vendors -- but it reflects an approach to politics that Mr. Ricketts rejects and it was never a plan to be accepted but only a suggestion for a direction to take," the group's president, Brian Baker, said in a statement.
The New York Times first reported the group had commissioned a blueprint devised by Republican strategist Fred Davis and others titled "The Defeat of Barack Hussein Obama: the Ricketts Plan to End His Spending For Good." The Associated Press also obtained a copy of the 54-page blueprint, which outlined a TV, print and social media campaign casting new light on Obama and his "misguided mentor," Wright.
"To launch a multimillion dollar divisive attack campaign is not what the American people want," White House Spokesman Jay Carney said. "There are moments when you have to stand up and say that's not the right way to go."
Wright first emerged as an issue for Obama in the 2008 campaign when the pastor's sermons surfaced on television and online. In a 2003 sermon, Wright said black people should condemn the United States.
"The government gives them the drugs, builds bigger prisons, passes a three-strike law and then wants us to sing 'God Bless America.' No, no, no, God d n America, that's in the Bible for killing innocent people," Wright said at the time.
Obama has credited Wright with leading him to Christianity, and Wright performed Obama's 1994 wedding to Michelle Obama and baptized the couple's two daughters. Obama took the name for his best-selling memoir, "The Audacity of Hope," from one of Wright's sermons.
The Wright controversy became a campaign problem for Obama, pushing him to deliver a major speech on race relations. He eventually severed his ties to Wright.
Unease with Obama's history with Wright has percolated among many Republicans for years, providing fodder for conservative television and talk radio.
But Republican strategists generally said they were put off by the Davis group's approach, reasoning it would meet resistance from independent voters likely to decide the outcome of the election.
The story cast new attention on Ricketts, the founder of Nebraska-based TD Ameritrade Securities and patriarch of the family that bought the Chicago Cubs baseball team in 2009. Ricketts has been active in conservative politics for years, most recently helping Republican Deb Fischer win an upset victory this week in the Republican Senate primary in Nebraska.