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Macy's profit increases, stock falls

Macy's Inc.'s first-quarter profit rose a better-than-expected 38 percent. But investors sent its shares down nearly four percent because the department store chain mostly left its annual profit guidance intact.

Macy's, which has been a standout among its peers throughout the economic recovery, is the first in a series of retailers that will report first-quarter results that can provide insight into how Americans are spending. Economists have worried that Americans would cut back amid renewed fears about the U.S. jobs and housing markets and the European debt crisis.

Like many department stores, Macy's suffered during the recession. But the retailer has been able to navigate through the slow recovery better than competitors like J.C. Penney and Kohl's. Still, investors are scrutinizing every earnings report during the shaky recovery.

Macy's Chief Financial Officer Karen Hoguet told analysts during a conference call Wednesday that the chain has had a pickup in sales at stores that shared the same mall with J.C. Penney's, which earlier this year got rid of hundreds of sales and rolled out an "everyday" low pricing strategy. The company declined to give details.

The company also has gotten a boost from some of its initiatives. A big part of Macy's strategy has been to tailor its fashions to local markets.

The company also has added exclusive brands, including Tommy Hilfiger sportswear and the Material Girl fashion collection, created by pop star Madonna and her daughter Lourdes. Other initiatives included better training for its sales force.

As a result, Macy's, based in Cincinnati, posted net income that rose to $181 million, or 43 cents per share, for the three-month period ended April 28. That's up from $131 million, or 30 cents per share, from a year ago. But it's below the 40 cents per share analysts polled by FactSet were expecting.

Revenue rose 4.3 percent to $6.14 billion from $5.89 billion a year ago. The latest results are in line with Wall Street estimates.

Revenue was boosted by Macy's online division, which accounts for 7 percent of the company's total business. The online division had a 33.7 percent sales increase in the quarter.

Macy's reaffirmed its earnings guidance for the year of $3.25 to $3.30 per share. Analysts had expected $3.39 per share, according to FactSet.

Macy's shares fell $1.46 per share, or 3.7 percent, to close at $38.05 on Wednesday. They peaked for the past year at $42.17 a week ago. They traded as low as $22.66 in mid-August.

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