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Richard J. Hadala Sr., leader in marketing and business strategies May 9, 1957 -- March 3, 2012

Richard "Rick" Hadala, formerly of Clarence, Williamsville and New York City, died March 3 in Millard Fillmore Suburban Hospital, Amherst, after a long illness. He was 54.

He graduated from Williamsville South High School as president of his class and Cornell University with a bachelor's degree in history and government while serving as an intern for Sen. Daniel Patrick Moynihan. He received his MBA from Columbia University.

He began his career with Procter & Gamble in brand marketing, improving the performance of several retail brands in areas such as pricing, promotion and advertising.

As a partner at McKinsey and Co., he advised some of the most prestigious organizations in media, consumer products and retail on general business strategy and marketing effectiveness. He was the leader of the NA consumer marketing practice and industry specialist in branding, price strategy and sales force best practices.

Mr. Hadala worked with the CEO of CBS, formerly Westinghouse, as division president and global vice president of strategy to divest industrial units and at the same time strengthen media assets with the purchase of CBS TV and Radio, Infinity Broadcasting, American Radio, and Country Music Cable. He also managed and successfully turned around six divisions of Westinghouse involved with communications and security systems.

He was operating partner at Pegasus Capital Advisors, where he developed growth plans for several portfolio companies in consumer products and retail in order to accomplish financial goals and build value.

He was CEO of AKQA, one of the largest and most creative independent digital agencies, to serve marketing clients in the Internet service space.

He was chairman and North American CEO of Ammerati Puris Lintas.

In RHH holdings, as a private business adviser, he negotiated the sale of Tops Markets from Ahold to Morgan Stanley of New York.

Mr. Hadala is survived by his three children, Jessica L., R. John Jr. and Jaclyn J.; and their mother, Susan R. Hadala; his mother, Constance B. Hadala; two brothers, Walter S. Jr., Thomas; and a sister, Debra H. Woodman.

A private service will be scheduled.

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