Akron marketing class to implement promotion
Members of the Principles in Marketing class at Akron High School will implement a promotional plan they developed for Parkside Candy at the store's location at Walden Galleria, Cheektowaga, from 1 to 4 p.m. Sunday.
Competing against other local schools in a contest at Hilbert College modeled on "The Apprentice," the Akron team developed a plan reintroducing Lou Retta's Chocolate-Laced Popcorn to the store's line.
Students will distribute samples of the confection and coupons at the store, located near the entrance to Sears. They are competing against teams from Orchard Park and Clarence high schools to achieve the highest profit and thus win the Apprentice Challenge. Parkside Candy was a corporate sponsor of the event.
Akron team members include Patrick Brown, Ali Cashmore, Audra Lee Doll, Anna Frey, Katrina Zografos, Patrick Little, Adrianne Salmon and Felicia Judd.