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Clark to launch TV ad campaign

If you don't recognize Paul T. Clark, the West Seneca supervisor who wants to become county executive is going to introduce himself to you beginning today.

Clark, competing against two other Democrats in the Sept. 18 primary election, launches two 15-second ads on television today aimed at a countywide audience that he acknowledges does not know him well yet.

And it means that the full-scale campaign for county executive is now under way.

"This is according to our timetable, our calendar and our candidate," said Clark campaign consultant Todd Wilder. "This is when we want to be up."

Wilder described the television time purchases as "significant," and said they are designed to acquaint the voters with Clark and his tenure in West Seneca. Early ads usually portray a positive message about the candidate before the more negative or "attack" commercials in later stages.

The new ads produced by the Strother-Duffy-Strother firm of Washington, D.C., show Clark behind his supervisor's desk and credit him with balancing budgets (required by law) and creating 5,000 jobs in the town. He also claims credit for construction of the North America Center, a major industrial park adjacent to Route 400, as well as "cutting waste" and "creating parks."

"And did it all with integrity," the ad concludes. "These aren't just words. Look at his record."

The second ad touts Clark's "89-cent pen" and how he created jobs and balanced budgets with its flourish.

"Paul Clark -- an accountant with an 89-cent pen, integrity and a lot of ideas," the spot concludes.

After Clark and rival James P. Keane this week reported to the state Board of Elections more than $500,000 each in campaign funds on hand, both are expected to finance a flurry of broadcast messages.

The Keane camp also is known to be preparing commercials for airing later in the campaign, while a third Democratic candidate -- former Mayor Jimmy Griffin -- is just beginning to accept campaign contributions.

Griffin filed his campaign's designating petitions Tuesday, while Clark filed his Independence petitions Wednesday and was expected to submit his Democratic signatures today. Keane is also expected to file by tonight's midnight deadline.


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