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KANOODLE DOING ADS FOR TWO SITES

Kanoodle, the Amherst-based Internet advertising company, has landed deals to provide advertising on two financial Web sites, the companies announced Wednesday.

TheStreet.com Inc. and Investors.com, the companion site for Investor's Business Daily, will display sponsored links served up by Kanoodle alongside their content for readers.

Founded in 1999, Kanoodle places sponsored links from advertisers alongside content on participating Web sites. Kanoodle and the content provider share ad revenue when readers "click through" the link to the advertiser's site. Kanoodle also supplies sponsored links for Internet search results.