WGR-AM radio waived its three-man morning team today, replacing them with respected sports talker Howard Simon.
"Basically, it's ratings," said Greg Ried, the general manager of all Entercom Communications stations in the area. "We haven't moved the needle at all."
Ried said Kevin Sylvester, Bob Gaughan and Gary Puffpaf were released after they finished their program this morning. Asked if the three-for-one "trade" was a cost-cutting move, Ried said: "No, it is not. We're trying to improve ratings on the radio station."
Simon, who has been hosting an afternoon show on WLVL-AM and the Empire Sports Network, starts on WGR Thursday morning. He had previously worked for Ried at WBEN and also had a successful afternoon show on WNSA-FM, the former sports station that was sold by Adelphia.
"He's got a great following, great sports credibility and he's the type of person who should be on WGR," said Ried.