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"2 Smart 2 Start" is a smoking prevention outreach initiative that includes custom programs for pupils in third, fourth and fifth grades. It includes a reward system that combines a pledge card for participants to sign and a discount card for use at merchant and entertainment outlets.

More than 15,000 area children already have signed the no-smoking pledge. For information, call the "2 Smart 2 Start" information line at 843-7878 or Health Care Plan's Center for Better Health at 857-6312. Or visit the Web site at The program is open to all Western New York schools.

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