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BUSINESS PEOPLE

American Alarm Services Inc. named Candace Bitterman of Buffalo its chief financial officer.

Hiscock & Barclay named Michael E. Ferdman chair person of its litigation department, covering litigation activities at the Syracuse, Buffalo and Albany offices.

PricewaterhouseCoopers admitted A. Michael Penizotto as a tax partner. He will continue to be in charge of the Buffalo Tax Practice as well as having responsibilities in the firm's Northeast Region Middle Market practic.

The Wehle School of Business at Canisius College appointed Maureen Millane-Rusk assistant dean for external business programs. She will direct the college's Center for Professional Development, the Canisius Center @ Amherst, the Center for Entrepreneurship and the Urban Community Service Training Program.

Houghton College named Larry Johnson vice president for advancement. He will coordinate the college's fund raising efforts and oversee the alumni relations and public relations offices.

West Metal Works, a Buffalo custom welding and fabricating company, appointed James M. Kelly vice president and general manager.

The Business Roundtable named John L. Manzella executive director of goTRADE New York, the local affiliate of goTRADE: Compete to Win, a national trade education program. He is president of Manzella Trade Communications.

Niagara University named Mati Ortiz assistant director of campus activities. She will supervise office activities including the campus programming board and student government.

WGRZ-TV named Mike Corbin weekend co-anchor for Channel 2 News.

Brisbane Consulting Group Inc., a Buffalo business valuation and litigation support services firm, promoted Louis J. Cerone Jr. to vice president.

Empire Financial Services named Merri Carol Hall of Hamburg its Account Executive of the Month for August. She works in the Orchard Park office. The company, headquartered in Williamsville, also promoted Dena Marvel to national processing administrator.

Tammy L. Woodhouse of Buffalo, activities director of the Episcopal Church Home & Affiliates' adult care facility, received national certification by the National Certification Council for Activity Professionals.

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