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A long-time Buffalo jewelry store plans to double its presence with a move to larger downtown quarters.

Crinzi & Gullo, a Buffalo jewelry store in business in the Ellicott Square building for more than four decades, is moving to a bigger store in the downtown building this fall. Sam Gullo, vice president and co-owner of the business, said the new space will give customers a better view of what the store has to offer.

"It's going to be a more comfortable store to shop in," Gullo said. "Right now we have a showroom that faces an interior corridor in Ellicott Square and another one along Main Street, with offices in the middle. Now we'll have one large showroom, so you'll really see what we're all about."

The jewelry store offers a wide range of ready-to-purchase items, but also specializes in diamond setting, and custom jewelry design and on premises fabrication.

"We want our customers to view us as their personal jeweler, not just a storefront that sells jewelry. We really pride ourselves on personal attention and personal service," Gullo said.

Crinzi & Gullo was founded by the fathers of Gullo, and his partner, Alex Crinzi. A second Crinzi son, Raymond, works part-time for the business as a custom jeweler and goldsmith.

The store is taking over space in the Ellicott Square building that currently houses Bomi Gem Importers. Bomi, a jewelry manufacturer and supplier, is relocating to Main Street in Snyder. Bomi owner Gary R. Grelick said the stand-alone building in Snyder offers the company more manufacturing space and employee parking.

Gullo said he decided to keep his retail store in downtown Buffalo because its a central location for his customer base.

"We have customers throughout Erie County and the best place to be to serve them all is downtown. We're centrally located and very convenient down here," Gullo said.

He also noted that the jewelry store does a brisk business due to downtown workers.

"We get an awful lot of people who come to us during the work day because we're so close to their offices. We've got a very loyal customer base which has no problem getting in to see us," Gullo said.

When renovations are complete, Crinzi & Gullo will move from a 1,300-square-foot store, into a just over 2,800-square-feet of space. The company, which currently employs six staffers, expects to add one or two more workers after the relocation.

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