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A popular brand of fruit juices was pulled off store shelves in seven Western states and Canada after health officials linked the product to an outbreak of E. coli bacterial poisoning.

As of late Wednesday, health officials in Washington state had confirmed 13 cases of E. coli infection and at least 10 of them involved Odwalla fruit juices. At least eight possible cases also were being investigated.

Health officials used dietary histories taken on the victims, coupled with genetic "fingerprinting" of the bacteria, to trace the outbreak to a batch of unpasteurized apple juice that Odwalla uses as an ingredient in many of its fresh mixed-fruit beverages.

Odwalla Inc., based in Half Moon Bay, Calif., Wednesday issued a nationwide recall of all its products containing apple juice.

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