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CHURCH BOOSTS ATTENDANCE WITH REVERSE DONATIONS

Go to church, put money in the collection basket -- it's almost expected.

Sweet Haven Holy Church of God in rural Isle of Wight County gives some money back.

After each service, Bishop Nathaniel Johnson passes out green play money. Find a bill with the pastor's initials on the back, you win $10 to $100. Up to four people win each Sunday.

There's a catch -- attendees must be at church for the entire service, which often lasts more than two hours.

Mr. Johnson said attendance has doubled to about 100 people since he started the program about three years ago.

"I know some people won't come to get their souls blessed," Mr. Johnson said. "They'll be there to get their palms blessed."

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